Personalized college admissions counseling for high school students and families
Hands-on guidance, data-informed advising, and a small team of award-winning educators and admissions professionals walking beside your family every step of the way.
Helping families make confident college decisions since 2016 — with acceptances to 100+ institutions across the United States, and $9.4M in merit aid earned.
Where thoughtful planning meets meaningful outcomes
College admissions can be overwhelming, but you don’t have to go through it alone. We get to know each and family we serve, taking the time to understand each student’s needs, and offering custom support across those impactful high school years. Our relationship-based approach is built on the belief that every student deserves to enter college with greater confidence and a genuine sense that they belong.
Our Signature College Planning Program (Designed for Grades 8-11)
Build the academic, extracurricular, and personal foundation that strong applications are made of. Our proven curriculum guides students through major and career exploration, standardized testing, strategic course planning, and narrative development long before senior year begins.
Families can choose from three levels of support based on their needs. Our Comprehensive Plan is the gold standard: a full-service, multi-layered, years-long partnership that provides the greatest depth and value. It is our recommended path for families who want to get ahead and reduce stress later on.
Need a separate track? If you’re joining us for the home-stretch, know that we’ve got your back.
Senior Admissions Plans (Grade 12)
We understand how senior year can sneak up fast. Whether your student needs full application support or focused help on essays, our Senior Admissions Plans meets them exactly where they are. We help you identify where to start, and bring structure, strategy, and steady guidance through every deadline, every decision, and every step of that final stretch.
Why families choose Simply Admissions
Experienced Consultants
Our team includes certified educational planners, former college admissions officers, and award-winning educators. We visit top college across the country and have a deep understanding of the evolving admissions landscape that families face. From shifting national policies to changing expectations around testing, rigor, and storytelling, we translate these trends into clear, evidence-based strategy, so your family can focus on making thoughtful decisions, instead tracking every new development.
"From our very first meeting it was clear this team had seen the process from both sides. They knew exactly how admissions offices think and used that knowledge to help my daughter put her best foot forward at every school on her list." - Jonathan, Parent
A Grounded Philosophy
The college journey unfolds during one of the most important transitions in a student’s life: the bridge from adolescence to adulthood. While every student benefits from our breadth of resources, no two students will move through the process in exactly the same way. We pair a thoughtful curriculum and detailed plan with the care, flexibility, and attention that makes each student feel genuinely known.
Our work is about more than admission because we have experienced the life-changing power of a college education. It taught us how to connect with the world around us, opened doors to new places, and shaped who we became. We want students to approach their own next chapter with confidence, curiosity, and a genuine sense of possibility.
"This is a group of dynamic professionals who work very hard to help students succeed. Krista is the best at what she does — hands down!!” - Lori, Parent
Real Results
We do not guarantee admission to any particular college, and no ethical consultant ever should. What we do promise is thoughtful attention, honest guidance, and an educational, step-by-step plan tailored to each student. We do not measure success by one school name. We measure it by whether each student builds a thoughtful, balanced list and finishes the process with strong choices. Our outcomes speak for themselves: the Class of 2025 earned 123 offers of admission across 34 states and more than $9.4 million in renewable merit scholarships.
"Working with Mr. Allen and Simply Admissions has made my college application process a breeze to navigate through. He made the process stress free and I ended up getting accepted to all of my top schools." - Pierson, Student
The Achieve Platform
Originally developed by the founder of Simply Admissions, Achieve IEC is a premier college planning platform used by independent educational consultants nationwide. It combines an engaging, user-friendly interface with dynamic research tools and institutional data drawn directly from The Common Data Set (CDS), giving families reliable, up-to-date information from providers in the higher education community.
Every Simply Admissions family receives access to Achieve to organize college research, applications, deadlines, essays, and key documents in one place. Its automated tools and built-in structure bring calm and clarity to a complex process — and provide families with a central “command center” they can continue using through college enrollment.
"They wow'd me with their Achieve portal. The level of detail, tracking, hand holding, and evaluation of potential colleges has been fantastic, so we ended up hiring them again for the last kid." - Amy, Parent
A Student Success Story
Lyle's Full-Ride
Lyle was a 10th grader with a 3.5 GPA and a family worried that college costs would limit his options. We started early. We walked his family through FAFSA, the Expected Family Contribution, and the difference between need-based and merit aid. We helped Lyle build a list of affordable schools with strong scholarship opportunities and encouraged him to take on a leadership role in his church to round out his profile. By 12th grade, Lyle had earned a full-ride scholarship to a college that aligned with his academic goals.
Featured in
Meet the team in your student's corner.
Firsthand knowledge from a selective former admissions officer. Strategy from a certified educational planner. Steady guidance from a former Teacher of the Year. Matched with the consultant that’s right for you.
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Lee Allen
CEO, Educational Consultant
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Krista Cantrell
Lead College Consultant
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Evie Lewis
Digital Marketing Intern
Our students have earned admission to colleges of every size, region, and selectivity level. Here are a few of them.
Where our students go
Ready to make this simpler?
Schedule a free consultation to talk directly with our team. We will learn about your student, walk you through how we work, and help you figure out if Simply Admissions is the right fit for your family. No pressure, no obligation.
Not ready yet? Email us with any questions.
lallen@simplyadmissions.com